Now in an expanded edition

Stronger After 40

A practical plan for strength after 40.

My book is for adults over 40 who want to build strength for everyday life. Start with clear steps you can use at home, then share the book with people you care about.

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About the book

A clear place to start

Stronger After 40: The Practical Blueprint for Muscle, Metabolic Health, and Longevity

Inside, you will find a simple warm up, five foundation movements, your first 8 weeks laid out step by step, and questions to discuss with your doctor before you begin. You will also learn how protein, sleep, walking and recovery fit into everyday strength.

New in this edition

New chapters on midlife hormones and muscle
Keeping your muscle on a GLP 1 medication
Eating for strength, with a simple week of meals
A plan for travel, holidays, busy weeks and setbacks
A workbook and 8 week log

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From the book

Read a few pages first

Here are a few pages from the new chapters, free. If they help, the rest of the book is waiting for you.

Chapter 5. Hormones, Midlife and Muscle

You cannot pick your hormones. You can pick your habits, and those habits support you whatever is happening on your lab report.

Strength train two or three times a week, following the plan in Chapter 8.

Include a palm of protein at each meal, as Chapter 10 explains.

Protect your sleep. If night sweats or a racing mind wake you most nights, tell your provider. That is worth treating, not tolerating.

Walk most days, and especially after meals.

Notice alcohol. Many people in midlife find it hits their sleep harder than it used to.

Chapter 6. GLP 1 Medications: Keep the Muscle You Have

I have spent more than 20 years coaching adults over 40 on strength and weight loss, and in recent years that has included many people using GLP 1 medications. The question I keep coming back to with every one of them is simple. When the scale goes down, is strength holding? If the answer is yes, we are on the right track. If the answer is no, we adjust the training and the plate before we worry about anything else.

Chapter 13. Real Life: Travel, Holidays, Busy Weeks and Setbacks

When life gets crowded, shrink the plan. Do not drop it.

Your minimum week is one strength session plus a walk on most days. In that one session, do the warm up and then one or two sets of each of the five foundation movements. That is enough to keep the habit alive and remind your body what you are asking of it.

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Actionable items from the book

Your strength check-in: 7 moves you can start now

Build toward getting up from a chair without your hands: practice the book's sit to stand, up to arms crossed, which means you can keep getting up on your own.

Build toward getting down to the floor and back up: once your doctor clears you, practice the book's chair supported drill, which means you can keep kneeling in the garden.

Build a stronger grip for groceries and luggage: practice the book's carry with a bag in each hand, which means you can stay the one who picks up the grandkids.

Build steadier balance for curbs and turns: stand on one foot at the counter while you brush your teeth, which means you can walk a new city with more confidence.

Help protect your muscle while you lose fat: pair strength training with a palm of protein at each meal, which means you may keep more of your progress.

Build toward steadier energy and better sleep: walk after meals and keep a regular bedtime and wake time, which means you may have fewer days wiped out by midafternoon.

Walk into your next checkup prepared: bring the book's seven questions and a one page health record, which means you leave with a plan instead of more questions.

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Reader reviews

What readers say about the book

From readers of Stronger After 40.

I read the warm up in my kitchen the morning the book arrived and did it right there.

The 8 week log gave me a place to start when I did not know what to do first.

I bought a second copy for my brother before I finished the first chapters.

The questions for my doctor were the page I brought to my next appointment.

Plain words. No hype. I could follow it the first day.

The five foundation movements are the ones I keep coming back to.

I liked that the chapters are short. I could read one before bed.

The meal week is simple enough that I actually cooked from it.

I keep the workbook on the counter so I see it every morning.

The chapter on sleep changed how I set up my evenings.

It does not assume you already know how to lift. That mattered to me.

I sent a copy to my dad for his birthday. He is reading it.

Limited slots available

Share the book. Take a closer look at your next steps.

Every bonus request comes to me, not to a system. I review each one personally, so I can only open a limited number of slots at a time. When the current window is full, later requests wait for the next opening.

5 books

Buy Five Books

Receive a free Metabolic Profile Assessment.

A guided look at the metabolic markers that matter for strength after 40.
A plain-language summary you can bring to your next appointment.
Next steps tied to the book's foundation movements and weekly plan.
A detailed roadmap to help improve your metabolic profile and become strong again.

Only a limited number of slots available

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10 books

Buy Ten Books

Receive an in depth BIO(age) our proprietary analysis for wellness and longevity analysis with a longevity test that monitors your markers. I will personally review your outcomes and provide a personalized nutrition plan and supplement recommendations.

A longevity test that monitors your markers over time.
A personal review of your outcomes by Brian.
A personalized nutrition plan built around your week.
Supplement recommendations to discuss with your provider.
A follow-up conversation about what your numbers mean for your training.

Only a limited number of slots available

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The five book and ten book bonuses, side by side

See exactly what each bonus includes so you can pick the one that fits.

What is included	Five books	Ten books
Metabolic Profile Assessment
Plain-language summary for your appointment
Next steps tied to the book's plan
BIO(age) longevity analysis	—
Longevity test monitoring your markers	—
Personal review of your outcomes by Brian	—
Personalized nutrition plan	—
Supplement recommendations	—
Follow-up conversation on your numbers	—

Send your purchase details through the claim form so your eligibility can be reviewed. Each bonus is described separately. Supplement recommendations do not mean supplements are included. Requests are reviewed in the order they come in, and slots are limited.

I review these bonuses myself, so the time I can give them is limited. When this review window fills, the next one opens later — so it is worth claiming your slot now.

Brian Meisenburg, founder of Applied Fitness

About the author

Meet Brian Meisenburg

I founded Applied Fitness to help adults over 40 build strength for the life they want to live. We have served our community since 2007.

Stronger After 40 brings practical coaching ideas from our studio into your home.

My work keeps coming back to one question: how do you stay strong for the long run? Longevity is not a single number. It is the strength, sleep, and habits you can keep for decades, and the lab work that tells you whether you are on the right track.

That focus became the Metabolic Reset method, our patented program for adults over 40. It pairs strength training with the metabolic markers that matter most in midlife, so the work in the gym and the numbers on your lab report pull in the same direction.

Today the Metabolic Reset method is licensed to coaches across the country, so more adults over 40 can begin where they are, with a plan built around the life they want to live.

Brian

Years coaching adults over 40

Serving Western New York since

From Chapter 1. Why I wrote this book

I opened Applied Fitness in 2007 in Williamsville, and after more than 20 years of coaching, most of the people I work with are adults over 40. They come in for many reasons: a doctor's warning, a number on a lab report, a knee that complains on the stairs, or a feeling that their body is getting away from them. What they have in common is that strength is almost always part of the answer. This book is my attempt to put the plan we use every day into your hands, in plain words, so you can start wherever you are.

More than 20 years coaching. Serving Western New York since 2007. Brian holds a United States patent named "Metabolic Reset for People Over 40".

Written for Western New York

This book was written for adults over 40 right here at home. Even the winter walking ideas were written with our sidewalks in mind.

Chapter 12. Walking, Balance and Everyday Strength

Walking outside adds daylight, fresh air and a change of scenery. Many people find a morning walk helps them feel more awake and sleep better at night. In Western New York winters, that might mean a walk around a mall or a stretch of indoor track. Movement counts wherever you do it.

A few more Western New York winter ideas: walk the halls of a large store before you shop, use an indoor track at a community center, march in place during a favorite show, or walk laps of your basement. Ice grippers on your boots can make winter sidewalks safer. When it is truly treacherous outside, an indoor walk is the smart choice.

Applied Fitness studios

5651 Main St, Williamsville, New York

9372 Transit Rd, East Amherst, New York

Want a coach to build the plan around you? Start with a Starting Point Session at fatlossbuffalo.com or call 716-380-2448.

Questions

Frequently asked questions

Is the book available now?

Yes. Stronger After 40 is available on Amazon.

Can I read some of the book first?

Yes. You can read a few pages from Chapters 1, 5, 6, 12 and 13 on this page.

What is in the expanded edition?

New chapters on midlife hormones, GLP 1 medications and muscle, eating for strength and handling real life, plus a workbook and 8 week log.

How do I request my bonus?

Keep your order confirmation and receipt. Use the claim form to send your details and the number of books you bought.

Does the ten book bonus include the five book bonus?

Yes. The ten book bonus includes the Metabolic Profile Assessment from the five book bonus, plus the in depth BIO(age) analysis, personalized nutrition plan, and supplement recommendations.

Claim your bonus

Your bonus, personally

There is no form to rush through here. I read every request myself and set each bonus up by hand, so it stays personal from your first email to the day you begin. Send a short note and I will take it from there.

Send your request towellnessrxsystem@gmail.com

Include three things in your email:

Your name
The best phone number to reach you on
How many copies of Stronger After 40 you purchased

Once I have reviewed your note, I will reach out personally to confirm your bonus and get you set up the right way. We will get you hooked up.

Email your request

Start with the book. Share it with someone you care about.

Thinking about a reader bonus? I go through every request myself, and my time is the one thing I cannot add more of.

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